Book week is an annual event that occurs at the beginning of June. I guess there are two main reasons for it to be in June:
- The weather is good. It’s not too hot.
- It’s the beginning of summer vacation. Children don’t go to school for two months. And worried parents that have* to work, don’t want their kids to stay all day long in front of TV/computer. Thus, they buy the books.
* There are many complains about child-adult vacation ratio in Israel. Children have more than 60 vacation days per year. While for adults, the law states minimum of two weeks per year. Big parts of the population have only two weeks per year, some have three weeks. But I never about more than 25 days a year. Thus, most of the children’s vacations are spent without parents.
Map of the area:
We parked there since in the last several years they decided to hold book week at Rabin Square in Tel-Aviv. Not sure who made such decision, since Rabin Square is located in the center of the city. Reaching it means a lot of traffic jams and there is no convenient parking near it.
Book week is basically book market. There are many stands of various publishers and the idea is that you buy directly from them (removing the bookstores from the supply chain). Thus, the bigger part of the revenue reaches authors, meaning support local authors to continue writing.
There were theater shows for children. And this is very convenient, While one parent watches the show with children, the other can go and buy the books.
We attended one of the shows. It was really nice. But, the problem is they didn’t really organize the space. The only chance for children that came later to see the show, was to climb on their parents. And after 45 min (show’s duration), my shoulders were aching.
This mobile library truck was sponsored by Bank Hapoalim. You can also see Dan the Dwarf – their advertisement cameo calling people to open saving programs in the bank.
Moreover, there were actors dressed like Dan the Dwarf that played and took photographs with children.
I remember during my MBA studies, they told us about children-brand experiments. Children that saw a certain brand in their youth, and were exposed to it while getting older, tend to prefer that brand when they become adults.
So, does Bank Hapoalim want toddlers and preschoolers to open saving programs in their bank when they will grow older? Probably. But, did they consider the antagonism they create in parents (that don’t like when companies try to brainwash their kids)? Probably not.
That’s all for today and I’ll see you in future travels!
For additional points of interest nearby see Tel Aviv-Yafo page.